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5 Best Kept Unique Marketing Strategies For An E-commerce Brand

 

The traditional market competitions are minimal compared with tons of competition between the online retail companies. A recent survey shows that a global population of 7.87 billion people, which equates to around 27.2 percent of the population shop online.

Let’s say you’re looking for a pair of gold shoes for yourself. The only difficulty you’ll face is deciding between what you want and what’s available in an on-site store. When compared to searching on Google, you have more selections from a variety of stores with varying qualities, prices, and color shades.

To clarify, this demonstrates that competition isn’t a friendly game in the online market.

And because e-commerce firms face a lot of competition online, learning how to stand out and get your name out there is crucial.

Unlike the local market, you can’t persuade customers to buy from you. So your e-commerce marketing techniques should be centered on attracting consumers seeking products and use a variety of outbound strategies to entice them to seek you out.

Based on research, there are an estimated 12 million to 24 million eCommerce sites worldwide, with more being developed daily. The e-commerce market is not only vast and competitive, but it is also ever-changing. Those that keep up with the changing trends are the ones who succeed.

Whether your online retail shop is just getting started or has a sizable customer base, it’s critical to keep up with the latest eCommerce marketing trends and tactics.

In this post, I’ll be showing you some spellbinding strategies to scale your online business.

Marketing Strategies That Will Skyrocket Your Ecommerce Brand

1. Website Optimization

What’s the purpose of having an online store if your target market can’t find you?– Let your website speak for you!

E-Commerce website optimization is a comprehensive method to hone your website and make it easier for visitors to become customers

Sales on e-commerce websites do not happen by accident. You must optimize your e-commerce website to persuade customers to buy, just as you would a physical store. E-commerce optimization, on the other hand, differs from typical website optimization approaches in that conversion and transaction occur in the same location, as in retail stores. This necessitates a completely distinct set of conversion rules and priorities.

However, keep in mind that streamlining checkout isn’t the only goal of e-commerce optimization. Additionally, you should optimize your landing pages and category sites for search.

To attract more customers, optimize several areas of your online business, such as landing pages, product pages, and category pages. Here are some pointers to help you make the most of these important pages for your online store:

E-COMMERCE SEO FOR PRODUCT PAGES AND CATEGORY PAGES

OPTIMIZING FOR ADD TO CART

  • Write informative product descriptions
  • Clear and prevalent CTA.
  • Display reviews and testimonials.
  • Allow shoppers to add items to cart on product list pages.
  • Display high-quality product images & use videos

OPTIMIZING FOR CHECK OUT

  • Reduce Friction during Checkout.
  • Add several payment options
  • Send shopping cart abandonment emails

 

2. Email Marketing

Email marketing is essential in eCommerce because it is the most profitable direct marketing channel, generating an average return on investment of $42 for every $1 spent (DMA 2019). Emails are delivered straight to your audience’s inboxes, allowing you to nurture leads and drive sales.

A recent study by Lyfe Marketing shows that compared with other marketing channels, email marketing is four times better and it brings about a large percentage of median return on investment.

Ideally, you should track the ROI of your ecommerce marketing strategy.

Increasingly, it’s as simple as getting people to give you their email addresses when they purchase to build an email list. In exchange for coupons or discounts, you can gather emails using your website, social media, and also through campaigns.

You can use emails for a variety of purposes, including introducing your brand, informing customers about new items, providing market insights, and sharing brand news. You may also use emails to give tailored ideas, discount offers, and announce products to an audience that is already interested in your product using amazing images and language.

Email marketing strategies can include both stand-alone emails and automation.

Also, wherever possible, personalization should be included in your emails. When emails are relevant and personalized, they produce far better results.

Use segmented email lists to send automatically personalized suggestions based on previous purchases, or add user names to the email subject line.

Customers appreciate the feeling of being heard and not just getting another generic message.

Advantageously, a study revealed that automated customized emails had a 75% higher open rate than those that were not personalized.

Email automation can be as well used to prevent

  • Cart abandonment
  • Welcome new customers
  • Fulfill orders, among other things.

 

3. Social Media Marketing

The practice of using social media to sell an e-commerce store is known as e-commerce social media. In order to work effectively, social media eCommerce marketing techniques necessitate study, competence, and time.

The way we do business has altered as a result of social media.

Worldwide, as of 2021, statistics by backlinko shows that over 4.48 billion people are using social media.

Social media platforms have made it much easier for eCommerce enterprises to establish and maintain a presence. Ecommerce companies may use social media to promote brand awareness, get online followers, and boost sales.

Instagram offers swipe-up links on stories and product stickers on posts, which when clicked, bring users to a product or catalog. Facebook offers a tool called ‘dynamic ads,’ which allows owners to upload whole catalogs and promote relevant material to specific people.

Social media may also be used by businesses to advertise their brand, profile, and products.

Moreover, you can use social media marketing to communicate with your audience on a one-to-one basis, making your dialogue with them more personal. You can drive more traffic to your website, engage your audience, generate leads, and connect with a large, active client base.

You can also use social media networks to maintain consistency and build a recognized brand over time. Keep up with the newest social media trends and use them in your marketing campaigns.

Here is how social media marketing can help your e-commerce business:

If you need to work on your social media presence, now is the time. You don’t need to be everywhere. Make sure you’re on the right channels for your target audience and focus your efforts there.

 

4. Pay-per-click Advertising (PPC)

Pay-per-click (PPC) advertising is based on a bidding system in which you bid for user placements and then pay when those users take specific actions (like clicks or conversions).

This strategy is more costly than others, but it allows you to be more aggressive in selecting and exposing your things to your target market.

Any pay-per-click marketing campaign has three basic components: the ad, the offer, and the landing page.

To keep the lead’s interest, all three must be in good harmony and synchronicity. To guide the visitor through your conversion funnel, the landing page must be a continuation of your ad, giving what was promised as a reward for clicking on the ad.

It must also be tailored to ensure that keywords show towards the top of search engine results. These keywords will most certainly be used in other aspects of your eCommerce marketing strategy.

Keep the landing page clean of extraneous distractions and bells & whistles. Also, keep in mind that your landing page is the best area to highlight the benefits of your product to the buyer.

To track performance, use the filters in your web analytics program to find the UTM-coded audience.

 

5. Mobile Optimization

It is critical to ensure that your website is adaptable to any user interface. Mobile users are beginning to take over the internet, particularly in e-commerce, and it’s critical to meet their needs to deliver a positive user experience (UX) for everyone.

Visitors to your website do not want to be diverted to a mobile app or a web version of your website; they want the whole dish. As a result, make sure you give what people anticipate and spend in improving your website so that it is responsive. Users who bounce aren’t worth anything, so UX techniques are typically the most important e-commerce marketing strategies you can have.

You can also utilize mobile marketing tactics to especially target mobile users. Geo-targeting, which advertises to mobile users depending on their location, is one of the most popular marketing techniques. This method allows you to reach out to clients who are within a certain driving distance of your business and offer them a reason to come in or make a purchase.

After that, use geo heatmaps to evaluate the success of your regional campaigns. These geo heat maps can also be used to plan which regions to target, whether you’re chasing what works or breaking into untouched markets.

If you’re entering a new market, use multilingual marketing to reach out to people in their own language.

 

6. Product Reviews

The value of reviews cannot be overstated and it cannot be ignored.

The benefits of customer reviews are endless: they boost profits, enhance your brand image, and attract new buyers who learned about you from your fans. And, most importantly, they have a lasting impact.

Research shows that 84% of people trust online evaluations as much as they trust their friends.

Also, 88 percent of users consider user reviews while making a purchase.

Numerous WordPress and Shopify plugins make it simple to add customer reviews (which can include images and videos) to your product pages. Both Yotpo and Pixlee are good services that can assist you with this.

Also you can include your customers’ reviews in emails.

Customer testimonials are powerful sales drivers in e-commerce. When used correctly, they add social proof to your company and assist visitors in overcoming obstacles.

Many e-commerce sites feature consumer reviews on their homepages, landing pages, or product pages. However, only great firms use testimonials in their email marketing.

 

7. Create A Multi-presence Platform

Expand to more channels and approaches once you’ve established that your basic marketing strategy is effective. Make yourself available everywhere if you want buyers to prefer your brand above others.

Customers like it when a company takes the time to learn about their specific needs and makes things available through a variety of channels. For example, if you have a dedicated customer care person, you can involve a live chat.

This improves your website’s search engine rating by increasing traffic.

 

8. Retargeting

A high percentage of users do not convert on their first visit to a website.

Amazingly, when a customer doesn’t buy on visiting your website, you can show them your products on other channels by retargeting them.

You may retarget clients in a variety of ways to entice them to return to your site and buy your product.

For instance, retargeting ads on other websites (as a recent study proves that retargeting boosts ads feedback up to 400%) and the email marketing method are mostly used to target customers.

Have you ever added products to your online shopping cart without purchasing them and then received an email a few days later?

If that’s the case, you’ve been retargeted.

These emails may tempt you to buy products you’ve forgotten about or shop for similar/complementary items on the same site.

However, if you use retargeting eCommerce marketing strategies, you’ll be able to reach your goals of capturing your targets. This will drive more traffic to your website, which will result in more conversions, or sales.

 

9. Content Marketing

Content marketing is an exciting and engaging approach to bringing in new customers to your company. Content marketing transforms your website into a tool for selling your goods and attracting buyers. It’s a story that you attempt to market.

This strategy entails the creation and distribution of content in order to drive traffic, convert leads to sales, and establish you as a segment leader in terms of knowledge and reach.

Your content needs to be of high quality and original in order for you to be successful because it should resonate with your customers in a way that encourages them to interact with you, buy from you, and share your content.

 

When content marketing is done well, it attracts attention, generates interest, initiates conversations and it also establishes a long-term connection between a company and its customers.

Both B2B and B2C companies have prioritized this strategy.

However, you’re responsible for not only developing content but also ensuring that it reaches the right people at the appropriate time. It also establishes a long-term connection between a company and its customers.

 

 

Conclusion

Any successful eCommerce website must stay current with the latest marketing trends and tactics. It’s critical to produce information and products that are relevant, interesting, and beneficial to your target market.

Reach out to your customers in a number of ways, and make sure you’re working with a diverse team of professionals. You might discover fresh ways to improve your present campaigns and outreach strategies if you listen to everyone’s ideas.

And, as always, keep an eye on your website analytics to see patterns, keep your site optimized, and track your progress!

You can increase your conversion rate and attract long-term business by using the correct mix of marketing methods. Sharpening your talents as an eCommerce website marketing manager will help you advance in the job market and become more appealing.

Strategies that don’t bring results are unproductive. For those that do bring results, scale them up and use them again.

Which strategy(ies) do you think will work best for you? Share with us below.

 



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